Hugh Boston Joins JEGI CLARITY as Managing Director

Hugh Boston Joins JEGI CLARITY as Managing Director

New York, NY, April 19, 2021 – JEGI CLARITY, a pre-eminent M&A advisory firm for the global media, marketing, information and technology industries, headquartered in New York, NY and London, UK, is pleased to announce that Hugh Boston has joined the firm as Managing Director. Hugh brings more than 20 years of M&A, capital markets and operating experience working with global organizations in the technology, media, advertising and marketing services industries.

Prior to joining JEGI CLARITY, Hugh led corporate development and capital markets activities for The Interpublic Group of Companies (NYSE: IPG), a global leader in marketing services. While at Interpublic, Hugh developed a deep domain expertise in media broadly and marketing communications more specifically. At IPG, Hugh oversaw the completion of more than 70 acquisitions across the marketing services landscape. Hugh also helped lead capital allocation and capital markets transactions for the firm. Prior to IPG, Hugh worked in investment banking at UBS and JPMorgan where he advised media, communications and technology firms in mergers, acquisitions and capital markets transactions. Prior to his banking career, Hugh practiced corporate law.

Commenting on his new role at JEGI CLARITY, Hugh said, “I am excited to join JEGI CLARITY, where I can leverage my significant industry and investment banking experience and relationships in combination with their strong brand and thought leadership. I look forward to working closely with the JEGI CLARITY team to offer the highest value strategic insights for our clients.”

Wilma Jordan, Founder & CEO, North America of JEGI CLARITY, noted, “Hugh’s impressive depth and breadth of experiences in the marketing services sectors will strongly benefit JEGI CLARITY clients. He is known nationally as well as internationally for his transaction expertise. Hugh will elevate the value we bring the businesses that we serve in these sectors….we are very pleased to have him join our firm!”

Hugh received an MBA from The Wharton School of the University of Pennsylvania, a JD from Columbia University and a BA from the University of Alabama.

Content and Commerce. A Perfect Storm

Content and Commerce. A Perfect Storm.

Key Highlights

Global E-commerce Market Continues to Grow and Attract Record Investment

27% global e-commerce market growth in 2020 up to $4.3tn total global revenue

$35bn invested globally in 2020 across the e-commerce sector

133% increase in total investment on prior year

e-commerce Content is Becoming Increasingly Vital

The global Product Information Management (PIM) market will be $16bn in 2025, growing at a CAGR of 12.2%

80% of purchasers have abandoned transactions due to poor product content

58% of shoppers place the blame on not having enough information

12-36% increase in shopper conversions with rich product detail pages than those without

E-commerce Growth Outpacing Overall Retail

E-commerce growth continues to far outpace overall retail growth with penetration rates approaching 20% this year aided by  improvements in the quality of online shopping experiences.  These improvements have come about due to record levels of investing across the e-commerce category, massive spending by brand and merchants on e-commerce infrastructure, storefronts and content, and continued innovations in digital and DTC marketing.  

Covid-19 has only served to accelerate e-commerce adoption permanently, further fueling investments in technology, content,  features and functionality. 

99% of Business Leaders believe that quality product content is important to sales growth through digital channels
source: eMarketer

Massive Brand Spend Shifting to e-commerce Execution 

While the e-commerce experience might seem simple and fluid from the consumer perspective, successful e-commerce execution is extremely complex.  Media spending, customer acquisition, offer and inventory management, visual merchandising, payments, CRM, product information, reviews and referrals, fulfillment, reverse logistics, and, of course, site performance … each of these individual areas of e-commerce execution are major pain points for brands and merchants alike.  Each of these elements must connect to others, and many are through third-party vendors.  They all must work in concert, in multiple languages and currencies, with the most up to date and real-time SKUs, pricing, specs and availability across many different e-commerce marketplaces and retailer websites.

Content is King”… Especially In E-commerce

Across the e-commerce journey, there is one critical constant:  the need for accurate, rich and informative product content.  Product content is comprised of many parts from brand compliant product images and logos to rich media such as video to the detailed product information (SKU, specs, descriptions, and other technical identifiers).  The volume and makeup of this content is continuously increasing and must be consistent wherever it appears as a marketing asset – Brand sites,  Search results,  Landing pages,  Comparison shopping sites,  Channel partner catalogues,  Review sites,  Social sharing and  Customer care among others.  All rendered dynamically, often personalized, and always on-demand.   

The largest retailers and online marketplaces require up to date and accurate product info and rich content for their real-time execution. The cost burden is shifting to brands and is requiring significant upfront investment to succeed online.

New Technology Providers Replacing Legacy Solutions

Against this backdrop, an entire ecosystem of Product Content specialists have emerged, spanning high-volume, global creative production studios to purpose built Product Information Management (PIM), Digital Asset Management (DAM) and Content Management Solutions (CMS) providers who aggregate and syndicate millions of product content assets required to keep e-commerce running.

An Active Market With Significant Investment And Consolidation

This sector has been incredibly active from an investing and M&A perspective as brands and merchants further invest in their e-commerce capabilities to meet the ever-increasing demand for flawless e-commerce experiences.

Select Financial Investor Activity

In Summary

As brand spend shifts to e-commerce execution, the wave of investment and consolidation in content technologies and solutions that drive discovery, conversion and retention will continue.  Success will be characterized by players with  the right capabilities to manage and automate delivery across an increasingly fragmented landscape.   

CASE STUDY – CNET Sale to 1WorldSync

  • JEGI CLARITY advised Red Ventures on the sale of CNET Content Solutions (CCS) to 1WorldSync, a portfolio company of Battery Ventures 
  • CCS is a leader in the exchange of product information, rich content and eCommerce solutions that powers ecommerce sites from SMB to Enterprise 
  • Eight weeks from engagement to announcement, commencing several weeks prior to the closing of the acquisition of CNET by Red Ventures 
  • Combines two powerful platforms to provide brands and retailers with end-to-end product content solutions, from supply chain data to rich content that powers e-commerce

Media & Technology Conference

2021 Media and Technology Conference

Location:  Virtual

Resetting with Resilience: Mindsets for Growth

Our 17th Annual Media and Technology Conference was held virtually and welcomed nearly 1,000 senior executives from across the media, marketing, information and technology sectors.

The theme of the conference this year was Resetting with Resilience: Mindsets for Growth and attendees heard intimate discussions with an array of world class leaders and executives who shared their experiences in managing through challenging times as well as their strategies for success in 2021.


Zillah Byng-Thorne, CEO, Future plc
Stephen Carter,
Group Chief Executive, Informa PLC
Greg Coleman,
Executive-in-Residence, Lerer Hippeau
Greg Gartland,
Chief Product Officer, S&P Global Market Intelligence
Ben Lerer,
CEO, Group Nine Media
Sir Martin Sorrell,
Founder & Executive Chairman, S4 Capital plc
Anthea Stratigos,
Co-founder & CEO, Outsell, Inc.
David Wilkie,
CEO, World 50

Select Video Content

Zillah Byng-Thorne shares insight on navigating Future plc through 2020 and beyond
Greg Gartland shares insight on the road ahead for the B2B Information sector
Sir Martin Sorrell shares valuable insight into the continued success of S4 Capital
David Wilkie and Kathleen Thomas discuss how to pivot your business with intention and lead your team to win
Stephen Carter and Anthea Stratigos discuss the importance of resilience and future-proofing a business

To learn more about the content at this year’s conference please contact us

Click Here for the 2021 Conference Agenda

We would like to thank our valued, blue-chip sponsors for supporting the event

Robert Berstein Joins JEGI CLARITY as Managing Director

Robert Berstein Joins JEGI CLARITY as Managing Director

New York, NY, January 5, 2021 – JEGI CLARITY, the leading independent investment bank for the global media, information, marketing and technology sectors, headquartered in New York, NY, is pleased to announce that Robert Berstein has joined the firm as Managing Director. A 20+ year senior banker covering Internet and Digital Media, Bob will further expand JEGI CLARITY’s global leadership across these core markets. He will join Michael Hirsch in the firm’s Boston office.

Prior to joining JEGI CLARITY, Bob was at Piper Sandler, serving as Managing Director and Head of Internet and Digital Media. He led the firm’s coverage efforts in digital content, e-commerce/marketplaces and advertising/marketing, and recently advised on such innovative companies as BestReviews which was sold by Tribune to Nexstar, Echelon Fitness with its investment by Goldman Sachs, Weedmaps, Airbnb, DoorDash and Vroom.

Bob previously served as Managing Director and Head of Internet and Digital Media at DC Advisory/Signal Hill where he co-founded the practice. At DC Advisory, he completed over 25 transactions including advising Marketron, B-Stock, Copyright Clearance Center,, RateGain, RELX and TEGNA. Buyers and investors included Google, Oracle, j2, Vericast/Valassis, Spectrum Equity, HIG Capital and TA Associates. Previously, he held Internet/technology investment banking roles at Morgan Keegan/Revolution Partners and Jefferies.

Commenting on his new role at JEGI CLARITY, Bob said, “I am thrilled to join the team at JEGI CLARITY, where I will be able to leverage the firm’s long tenured relationships and incomparable thought leadership in my covered sectors. This is a unique opportunity to join a powerhouse in my space.”

Wilma Jordan, Founder & CEO, noted, “We are very pleased that Bob is joining our firm and Leadership Team. His deep knowledge and expertise covering the Internet and Digital Media sectors will be highly valuable to JEGI CLARITY and its global network of buyers, sellers and investors.”

Bob is a graduate, magna cum laude, of Cornell University.

Colin Morrison Joins JEGI CLARITY Advisory Board

Colin Morrison Joins JEGI CLARITY Advisory Board

New York, NY, December 2, 2020 –  JEGI CLARITY is delighted to announce that Colin Morrison has joined the firm’s Advisory Board.

Colin Morrison is a former journalist who has been CEO of media, information and events companies including: Reed, Axel Springer, Future, Australian Consolidated Press, Hearst, and EMAP.

He has managed public, private and PE-owned companies variously in the UK, across Europe, and the AsiaPacific.

He is now a non-executive director, consultant and investor in media and marketing businesses in the UK and Australia.

Colin writes and publishes the globally distributed Flashes & Flames media industry newsletter (

He was honored as Officer of the Order of the British Empire (OBE) by Queen Elizabeth in 2017.