Global Marketing Industry M&A Report

Global marketing Industry M&A Report

This month we published our Annual Marketing Industry M&A Report, providing a global overview of transaction activity and trends in the industry in 2018.  

We have summarized a subset of our insights and data on deal volume, type as well as geography below. 

Specialist Capabilities:

64% of transactions were targeting specific capabilities

  • In 2018 the demand for specialist capabilities increased and represented nearly two-thirds of the total acquisitions  

  • Full Service Digital means less and less in a world of more specialisms…  

  • ‘Specialist Digital’ remains the most sought-after specialist capability with 206 transactions announced in the year  

  • ‘Marketing Tech’ continued to be in strong demand in 2018 representing 16% of all deals, compared to 10% in 2016, as a result of further industry expansion and consolidation 

Where are targets located?

In 85% of all transactions the acquirer was either European or American, with 75% being domestic transactions.  

North American companies acquiring in Europe represented the largest proportion of cross-border transactions, 46, followed by European companies acquiring into North America, 33 (of which 20 had UK-based acquirers). 

Transactions by acquirer type

  • The proportion of non-traditional Marketing Services acquirers continued to grow in 2018, representing 53% of the total transactions compared to 41% in 2016  

  • The Global Networks continued to represent a smaller proportion of total deals in 2018 (6% compared to 9% in 2016)

  • In 2018 we saw IT Services, Software and Consultancy acquirers further enhancing their digital capabilities in the design and advertising arena, representing 22% of the total deals announced in the year 

To access the full report click here

Media & Technology Conference

JEGI CLARITY Media & Technology Conference

Location:  10 On the Park, Time Warner Center, New York City

View the full conference program here.

Speaker bios available here.

The 15th annual JEGI CLARITY Media & Technology Conference was a preeminent, can’t-miss event for nearly 500 senior executives across the media, marketing and technology sectors. The conference provided key insights from high-profile speakers across JEGI CLARITY’s core markets on how to stay relevant in today’s fast-paced and rapidly evolving landscape.

We would like to thank our valued, blue-chip sponsors for supporting the event:

Boston Consulting Group (
Capital One (
Intralinks (
Koller Search Partners (
Morgan Lewis (
Oracle Netsuite (