Esports Sector Update

Esports Sector Update

Key Takeaways

Gamers and Other Super Users are an Attractive Audience

  • Gamers belong to an attractive demographic: young, affluent, educated, and technologically savvy
  • Gamers are highly aware and proficient in using cutting edge technologies such as NFTs and crypto – the space is an excellent incubator for new tech

Super Users tend to be younger and more affluent than their counterparts, making them more valuable to technology and media companies

Strong secular growth potential

  • The gaming industry has double-digit growth historically and very strong growth prospects going forward
  • Overall strong growth attributable to increases in both: spend (p) and audience (q)

Outperformance through Covid

  • Gaming revenue grew +20.0% (+11.2% outperformance) in 2020
  • 80% of business in esports and gaming see covid as a positive impact on their business, creating a new watermark

COVID has accelerated the capture of prevailing esports audience growth trends furthering the paradigm shift towards interactive digital media consumption

More than games

  • 60% of gamers have participated in a non-gaming activity or event inside a video game engine within the last 12 months
  • Event types include watch parties, concerts, graduations, visiting virtual recreations of real-world locations

Highly attractive business models ripe for investment

  • Gaming and esports businesses have high growth potential and scalable operations
  • High-quality assets are at the critical inflection point of achieving profitability and generating cash flows
  • All stakeholders are looking for partnerships to scale the business to the next level – find the business within the science project

Power of 5: The Power of the Network

“Power of 5”
The Power of the Network

5 Leaders, 5 Questions, 5 Minutes

The Power of the Network: Evolution of the Engagement Model Series

Introducing our latest Power of 5 series. We ask 5 industry leaders 5 questions in 5 minutes to gain insight on how they are succeeding in today’s market.

In this series we explore the evolution of engagement and networking models across the Business Information ecosystem in driving business decision making and how M&A is playing a part in that evolution.

Over 5 weeks we interviewed 5 select executives from leading corporations. Topics of discussion included current challenges facing clients, learnings from 2021, and M&A criteria going forward.

Key Takeaways

  • Engagement and networking models are becoming more complex, and the pace of change is accelerating
  • Trust is the new currency. Businesses that can build that trusted relationship with their clients will create value for their shareholders
  • Winners will be defined by their level of customer intimacy. Companies that can genuinely combine engagement, data and insights to understand customer behavior and build relationships will outperform
  • Increasing importance of simplification and verticalization to be able to offer the in depth, granular business intelligence that corporate decision makers need
  • M&A will continue to play a key role in refocusing and reshaping businesses, both through acquisitions and divestitures


Jessica Cole, President & CEO, Becker’s Healthcare
David Wilkie,
CEO, World 50
Gehan Talwatte,
Information/Data Entrepreneur and Non-Executive Chairman
Matt Peckham, VP, Corporate Development, Gartner
Jon Slabaugh, CFO & SVP of Corporate Development, FiscalNote

Full Interviews Below

Jessica Cole speaks with Kathleen Thomas
Gehan Talwatte speaks with San Datta
Jon Slabaugh speaks with Scott Mozarsky
David Wilkie speaks with Kathleen Thomas
Matt Peckham speaks with Adam Gross

Whenever you see a successful business, someone once made a courageous decision.

Peter Drucker