The U.S. digital marketing services industry faced challenges in 2023, but it has seen a return to optimism in 2024. Agencies are pursuing M&A, building integrated capabilities, and leveraging AI and data analytics to drive growth and benefit from underlying market tailwinds.
JEGI CLARITY and CIL have conducted a survey of leading independent businesses across the U.S. digital services market to understand their outlook for 2024-25 and what opportunities they see for the year ahead.
The survey focused on three areas:
- Market conditions: How demand for services has changed in H2 2023 and H1 2024, and likely areas for growth into 2025.
- Industry trends: Specific initiatives digital marketing agencies are taking to drive top-line and bottom-line growth and benefit from market tailwinds.
- M&A outlook: Which areas are going to be the focus for investment and the outlook for M&A.
U.S. Digital Marketing Services Report
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In 2023, there were aggressive rate raises and recession fears. People did not know where the economy was going. Now that rates have stabilized, clients are in a position of lower risk and are more willing to open up their marketing budgets.
If you would like an in depth discussion on this topic please contact us. If you have any issues receiving the report, please contact Kelsey Kovachik at kkovachik@jegiclarity-us.com.