JEGI CLARITY Represents Media Company Women's Marketing Inc. In Sale To PNC Riverarch Capital

Deal Type:
  • Marketing Services and Technology

Today, Halyard Capital, a New York-based private equity fund, Steelpoint Capital, a San Diego-based private equity fund, and other co-investors announced the sale of their portfolio company, Women’s Marketing Inc. (“WMI”), to PNC Riverarch, a private equity arm of Pittsburgh-based PNC Financial Services Group Inc. No financial terms were disclosed.

JEGI CLARITY ( of New York, NY, the leading independent investment bank for the media, information, marketing, and technology sectors, represented WMI in this transaction and acted as its exclusive financial advisor.

Halyard Capital acquired a controlling interest in WMI in 2005, and helped the company expand from its core emphasis on beauty and fashion brands into the health, food and beverage industries. Halyard also helped WMI build a fast-growing digital and mobile media presence, complementing WMI’s continued strength in print media, where it is the third-largest magazine advertiser in the U.S. In addition, Halyard strengthened WMI’s leadership team through the addition of CEO Bonnie Kintzer, who will remain in her current role following the transaction.

“For the past 8 years, Halyard’s resources and commitment to WMI have provided a critical platform for our success. Our ability to rely on their knowledge of the media space, extensive network of industry experts and financial support has been integral to the successful repositioning of our business,” said Bonnie Kintzer, CEO of WMI. “The evolving media landscape is providing many exciting opportunities, and we look forward to continuing to pursue them with our new partners.”

“It has been very rewarding to help WMI successfully navigate the rapidly shifting media landscape through such turbulent economic times,” said Robert B. Nolan, Jr., Managing Partner of Halyard Capital. “We’re confident that the strong leadership team currently in place will continue to bring further growth and prosperity to WMI as they embark on this new chapter.”

“Bringing a history of thought leadership and industry-focused expertise to its customer base, WMI has established a strong reputation and is well-positioned for continued growth,” said Michael Hand, Managing Director of PNC Riverarch Capital. “We were particularly attracted to the company’s strong management team, unique customer value proposition and scale to competitively serve emerging and established brands across media channels.”

Founded in 1982 in Westport, CT, WMI is the leader in media strategy, planning and buying for emerging brands targeting women. WMI leverages its media purchasing volume to enable these emerging brands to compete against more established category leaders. The company currently has offices in Westport and Manhattan, employing more than 45 staff who serve 260 clients annually.

The JEGI CLARITY team was great to work with – kept us on track and found the perfect partner for our next stage of growth. They provided expert analytical thinking regarding our business, which does not fit neatly into any bucket. They always made themselves available and stayed focused on the outcome throughout the process.

Bonnie Kintzer, CEO, Women’s Marketing Inc.

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