Content solutions to engage online shoppers

Gladson acquires Webcollage, creating industry leading provider of product information for e-commerce

Deal Type:
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised Webcollage, a product content management SaaS platform and subsidiary of Answers, to Gladson, a provider of digital asset management and product information management solutions. Gladson is a portfolio company of Wicks.

Webcollage is the leading cloud-based platform for publishing of syndicated product information across retail sites globally. Built in an environment rich in strategic thinking and innovation, the Webcollage platform serves more than 1,000 of the world’s most demanding brands, providing the tools they need to deliver consistent content to power online sales conversions and improve the customer experience. The Webcollage global network includes more than 600 top retailers across dozens of countries.

As a result of the transaction, Gladson is now uniquely positioned in the industry to deliver a seamless shopper content experience, with the largest brand and retailer network, and the highest quality and most complete data across multiple industries, delivered in accordance with client and industry-defined standards, via a leading cloud-based content platform.

JEGI CLARITY executed at all levels in our transaction. They were strategic, executed well and communicated throughout. JEGI CLARITY’s domain understanding informed our positioning, buyer outreach and negotiation. Their approach maximized exposure to a broad, relevant group of buyers and quickly narrowed discussions with likely interested parties. Most important, they provided detailed advice and constant communication – leading to a successful outcome.

Bill Ruckelshaus, Chairman, Answers Corporation

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