Transaction

Tracking the value of fan engagement

MarketCast acquires Turnkey Intelligence, adding major leagues sports to its entertainment analytics offer

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Sectors:
  • Digital Media and Content
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY has advised MarketCast Group, a portfolio company of Kohlberg & Company, on their acquisition of Turnkey Intelligence, a sports research and advisory firm.

Turnkey Intelligence provides best-in-class research and consulting to major league sports teams, brands and agencies, offering a full suite of data-driven advisory services including fan experience tracking, sponsorship valuation and efficacy, ticketing strategy, and creative/media optimization.

Turnkey Intelligence joins the MarketCast Group alongside entertainment social media analytics and insights firm Fizziology, which was acquired by MarketCast in 2017. The two companies will work in collaboration to provide clients with even more robust and timely sponsorship and fan experience insights. Turnkey Intelligence is the second transaction initiated by JEGI CLARITY on behalf of MarketCast as they continue to build the leading research and analytics firm serving the full entertainment content development and marketing lifecycle.

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