Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Driving brand affinity, customer demand and measurable outcomes for brands

The investment by Alaris will help The Shipyard achieve their next level of growth

Date: September 2023
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Marketing Services and Technology

JEGI CLARITY has advised The Shipyard on their investment from Alaris Equity Partners.

Founded in 2013 and headquartered in Columbus, OH, The Shipyard is an integrated marketing agency renowned for “Engineering Brand Love” by uniquely combining data science with integrated media, creative, and analytical processes to discover and engage all relevant audience segments via omnichannel marketing campaigns, driving marketing outcomes and accelerating brand growth. The Company’s audience discovery approach, “No Customer Left Behind”, is supported by a proprietary data intelligence engine, The Helm, combined with a full-suite of end to-end, agency of record marketing solutions to drive measurable and sustainable results for brands. The Shipyard has developed vertical expertise across highly attractive sectors, including Travel & Tourism, Financial & Professional Services, Energy & Sustainability, and Consumer Packaged Goods/Retail, with significant runway and ongoing initiatives to further penetrate each.

This new partnership will enable The Shipyard to strengthen their current offerings and expand their presence in the market. Rick Milenthal, Chairman & CEO of The Shipyard said, “The Alaris investment model is perfect for a growing successful company like The Shipyard. They back our team and fuel our growth, fully empowering our management team to do what is best for our people and our clients.”

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