Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

JEGI CLARITY Represents Retail Equation In Sale To Norwest Venture Partners

Date: October 2011
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Marketing Services and Technology
  • Software

The Retail Equation (“TRE”) (www.theretailequation.com), a leading SaaS platform for retail transaction optimization solutions, has been sold to Norwest Venture Partners(“NVP”) (www.nvp.com), a global venture capital firm celebrating 50 years in the venture industry.

Headquartered in Irvine, CA, TRE’s applications use statistical modeling and analytics to predict consumer behavior, and its software-as-a-service (SaaS) delivery enables retailers to achieve significant and measurable return-on-investment. Its ecommerce solutions are operating in over 15,000 stores in North America, supporting a diverse retail base of specialty, department, sporting goods, auto parts and more.

NVP makes early to late stage venture and growth equity investments across a wide range of sectors. The firm manages more than $3.7 billion of capital and has funded over 500 companies since inception.

JEGI CLARITY represented TRE in this transaction and acted as its exclusive financial advisor.

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