Transaction

Helping consumers make better financial decisions

Sykes Enterprises acquires The Penny Hoarder, through its digital marketing subsidiary Clearlink

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Sectors:
  • Digital Media and Content
  • Insights Data and Analytics

JEGI CLARITY has advised The Penny Hoarder in their sale to Clearlink, a subsidiary of Sykes Enterprises.

Founded in 2010 in St. Petersburg, Florida, The Penny Hoarder (TPH) empowers millions of people to make smart choices with their money, by sharing actionable and inspirational advice and resources on how to make, save and manage money. Its extensive content library and expertise within personal finance has allowed TPH to partner with a vast network of clients across the credit, investing, banking and insurance categories. Its dedication to delivering the right content at the right time for its readers has created a loyal, high-intent audience that positions TPH as a premier customer acquisition partner for its clients.

Sykes Enterprises (SYKES) is a leading provider of multi-channel demand generation and global customer engagement services. SYKES’ differentiated full lifecycle management services platform effectively engages customers at every touchpoint within the customer journey, including digital marketing and acquisition, sales expertise, customer service, technical support and retention, many of which can be optimized by a suite of robotic process automation and artificial intelligence solutions.

This acquisition extends Clearlink’s existing leadership in home-services and insurance into the broader financial services industry, while also adding additional expertise in paid media marketing. Furthermore, through this acquisition, Clearlink will be gaining access to a portfolio of client logos, primarily market disruptors, within credit, investing, banking and insurance.

It was clear from the very first meeting — JEGI CLARITY does their research. They knew what made our business different from competitors and how to position us in the market to extract the best outcome. The team layered on a level of dedication and frequent communication that impressed me every step of the way. We’re thrilled with the outcome and wouldn’t hesitate to work with JEGI CLARITY again.

Kyle Taylor, Founder & CEO, The Penny Hoarder
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