Transaction

Delivering balanced political news and perspectives

The acquisition of The Hill marks a continuation of Nexstar’s content-first strategy designed to further leverage and monetize its expansive digital reach focused primarily on news.

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  • Digital Media and Content

JEGI CLARITY has advised The Hill on their sale to Nexstar Media, a wholly-owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST).

Founded in 1994, The Hill is a leading independent, political digital media platform with 48 million average monthly users and 2.2 billion total pageviews in 2020 according to Comscore. The Hill attracts more than 4 million followers, 914 million video views on Twitter and experiences five times more Facebook interactions than other political news websites. With more than 100 journalists who cover political news and events and provide a wide variety of engaging content to its users, The Hill’s business model is primarily advertising supported with a blend of direct, programmatic, and licensing revenue.

The acquisition of The Hill complements Nexstar’s already leading digital platform, which delivered record growth and audience engagement in 2020, ranking #1 in local news for every month of the year and reaching record key performance indicators, including average monthly users of 91 million and 7.8 billion pageviews according to Comscore. Combined, The Hill and Nexstar are used by a third of all US digital media viewers. Nexstar’s omni-channel approach to content distribution will allow it to expand The Hill’s reach and revenue channels while creating synergistic opportunities with Nexstar’s growing national cable news network, NewsNation, and its leading local news gathering platform, which counts 5,500 journalists producing over 275,000 hours of local and national news annually. 

JEGI CLARITY was a pleasure to work with. They showed excellent judgment throughout the process, worked very hard from start to finish, and stood by their word at all times. I always knew they were on our side, and I look forward to working with them again.

Jimmy Finkelstein, Former CEO, The Hill

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