Transaction

Providing critical sales and marketing solutions for the global IT ecosystem

The investment from funds managed by EagleTree Capital will fuel The Channel Company's mission to continue to lead in innovation and performance in the IT channel

Date:
Deal Type:
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Sectors:
  • B2B Information and Events
  • Events and Conferences
  • Marketing Services and Technology

JEGI CLARITY has advised The Channel Company (TCC), a portfolio company of Stone-Goff Partners, on their sale to investment funds managed by EagleTree Capital.

The Channel Company drives sales for global technology providers through integrated marketing and sales solutions that identify, acquire, and retain channel sales partners and end-user customers. TCC’s integrated suite of solutions includes performance and content marketing, peer-to-peer engagement, consulting, brand marketing, sales enablement, and data analytics. The Company owns CRN.com, the most trusted media brand in the B2B IT channel sector and has the largest database of solution providers in the industry.

EagleTree Capital is a leading New York-based middle-market private equity firm with deep experience in the B2B and business services sectors. Partnering with EagleTree Capital will help TCC accelerate the build out of its data and insights practice, as well as focus on the marketing collaboration between technology companies and channel partners.

Our key consideration in choosing a banker to run The Channel Company (TCC) exit process was a team that would dive in deep to understand and convey the story of a complex business. All the TCC fundamentals were fantastic – but the devil was in the details – conveying the importance of the Information Technology Channel and TCC’s positioning within this ecosystem; outlining the seven different go-to-market products and services offered by TCC and the business models for each one; navigating the needs of Stone-Goff as the PE owner, the founding team as sellers, and the management team that would be carrying the business forward. The JEGI CLARITY team worked nonstop and creatively to produce an outcome that exceeded our expectations in terms of results, options, and clarity of process.

Hannah Craven, Managing Partner, Stone-Goff Partners

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