Building customer loyalty through digital experience

Leading research and consulting firm LRW acquires digital marketing and loyalty agency to build next generation consumer experiences “from the insights out”

Deal Type:
  • Insights Data and Analytics
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised T3, a CRM and digital design/innovation agency, on their sale to LRW Group, an analytics-powered marketing services firm and a portfolio company of Tailwind Capital.

Founded in 1989, and headquartered in Austin, T3 is a full-service marketing agency that helps create the world’s most useful brands and the digital experiences that power them. T3 focuses on brand strategy, digital product design and modern loyalty built upon connected experiences, purposeful content and advanced CRM. Ranked alongside the world’s top innovation and loyalty agencies, T3’s clients include leading brands such as UPS, 7-Eleven, Pizza Hut, Hallmark, Capital One, Waste Management and others.

The acquisition of T3 caps a significant year of growth for LRW Group, representing the group’s fifth acquisition of 2019 and its 10th acquisition under the ownership of Tailwind Capital. T3 and its 200-plus employees will operate under the LRW’s newly formed Action Division, which helps businesses apply insights toward essential brand and marketing activations.

The JEGI CLARITY team was instrumental in finding the right home for T3 long term. As a family business it was important that we balance the right culture fit with the right financial outcome. JEGI CLARITY ushered us through a process that was well orchestrated, allowed us to understand our options and ultimately lead to a transaction that well exceeded our expectations. I highly recommend the JEGI CLARITY team.

Ben Gaddis, President, T3

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