Transaction

Continued U.S. expansion for Future plc

Future acquires SmartBrief for its advanced email marketing and B2B demand gen capabilities

Date:
Deal Type:
Role:
Sectors:
  • B2B Information and Events
  • Marketing Services and Technology

JEGI CLARITY has advised SmartBrief, a US-based digital publisher of targeted business news and information, on their sale to Future plc, the global platform for specialist media.

SmartBrief, founded in 1999 and based in Washington DC, creates and distributes 250+ digital newsletters, allowing advertisers to target and engage with decision-makers and influencers across multiple sectors, including food & travel, business, education, finance, health care, retail, tech, marketing and advertising. Leveraging proprietary technology and editorial expertise, and in partnership with trade associations, professional societies and corporations, SmartBrief delivers relevant industry news to an audience of 5.8m+ subscribers made up of senior executives, thought leaders and industry professionals.

The acquisition of SmartBrief enhances Future’s proprietary technology stack and automated email marketing capabilities. SmartBrief’s must-read information products also add to Future’s demand gen and lead gen portfolio and expands the reach of their B2B operations.

The JEGI CLARITY team brought energy, discipline, and a keen desire to win to every stage of the process. They committed the time necessary to understand our business thoroughly and present our case effectively. They shepherded our team through a complex undertaking, hitting every milestone. The JEGI CLARITY team’s experience was invaluable, particularly in our final negotiations. With them as our partner, we achieved a very successful outcome for SmartBrief’s shareholders and employees.

Rick Stamberger, President and CEO, SmartBrief

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