Transaction

World-class multi-channel campaign management software

The investment by Palo-Alto based HGGC will enable Selligent to accelerate growth across the US and Europe

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Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology
  • Software

JEGI CLARITY acted as sole corporate finance advisor to the shareholders of Selligent on their sale to HGGC.

Headquartered in Belgium, Selligent is an international vendor of cloud-based (big) data-driven marketing automation solutions, recognized by Gartner as one of the leading Multichannel Campaign Management software companies worldwide.

Selligent serves over 450 brands across 19 countries in Europe and North America, with clients including Samsung, GM, IKEA, BMW, ING and Hearst.

Natively integrated, Selligent’s platform helps brands and marketers analyze customer data and behavior to identify untapped segments; create interactions across email, mobile, social, web and customer care; and optimize offers and campaigns for maximum conversion.

JEGI CLARITY proved to be great advisors, as well as great bankers. Their level of preparation and consultative approach made a big difference. And the quality of their work and advice during the process was even more impressive.

André Lejeune, Chairman & CEO, Selligent
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