Bringing advanced CRM to charitable fundraising

BV Investment Partners acquires RKD to accelerate development of next generation CRM, purpose-built for donor marketing

Deal Type:
  • B2B Information and Events
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY has advised RKD Group, a provider of omnichannel fundraising and marketing services to the nonprofit sector, in their sale to BV Investment Partners.

RKD Group, headquartered in Dallas, has raised billions of dollars for its clients and currently serves over 260 nonprofit organizations, within segments such as hospitals, social service, community health, disease research, animal welfare, and faith-based charities. Nonprofits rely on RKD’s data-driven, omni-channel solutions to generate net revenue through long-term donor relationships and drive online and offline donor engagement. Additionally, the company is developing new software-based CRM and digital marketing products that will further help nonprofit organizations better manage their fundraising and engagement with donors and members.

The investment in RKD aligns well with BV’s experience in the constituent engagement and outsourced marketing services sector. BV will partner with RKD’s seasoned and expert management team to execute the next leg of growth for RKD. With over 220,000 addressable U.S. nonprofit clients, RKD has ample opportunity for added growth and scale.

JEGI CLARITY exceeded our expectations at every level. The razor-sharp quality of the JEGI CLARITY team’s presentation impressed us from the first minute of our introduction and quickly won our confidence and our business. JEGI CLARITY’s deep sector knowledge and extensive relationships with potential buyers was an enormous advantage. And JEGI CLARITY’s disciplined adherence to their proven-successful process engendered a high degree of certainty that our story with JEGI CLARITY would end well—and it did, as JEGI CLARITY brought the sale of RKD Group to a better-than-anticipated conclusion. I am grateful to the JEGI CLARITY team for what they achieved on our behalf and I unreservedly recommend them to others who are looking for best-in-class investment banking services.

Tim Kersten, CEO, RKD Group

The JEGI CLARITY team did an outstanding job, and we hope to work with you on additional sell side projects from our portfolio. As you know we had an important checklist of requirements in picking a banker to represent us. The JEGI CLARITY team drove unique value due to your deep understanding of the digital and omni channel marketing services sector to perfectly position the business for prospective buyers in a way that resulted in a premium valuation. JEGI CLARITY delivered on every count in driving a well-organized, timely process that yielded an outcome that exceeded our expectations. JEGI CLARITY’s team is highly-organized and accessible any time of day. The team handled a broad outreach, extensive due diligence and timetable to close on schedule. An A+ effort all around.

Walter Beinecke, Partner, Brook Venture Partners

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