IBM (NYSE: IBM) has acquired Resource/Ammirati – a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience or IBM iX, the world’s largest digital agency. Financial terms were not disclosed.
JEGI CLARITY (www.jegiclarity.com), the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, represented Resource/Ammirati in this transaction.
This is IBM’s first complete acquisition of a digital marketing and creative agency and will support IBM iX’s burgeoning digital, creative and design capabilities. IBM iX will engage the rapidly growing number of clients pursuing digital reinvention to drive transformative brand experiences.
Resource/Ammirati’s 300+ employees across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients while supporting growing demand for iX’s services in the fast-growing North America market.
“The customer experience has become a new priority in modern business strategy,” said Paul Papas, Global Leader, IBM Interactive Experience. “With Resource/Ammirati, we extend our strategy and dedication to helping clients set the standard for engaging brand experiences.”
IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. iX specialists work side-by-side with clients across over 25 global IBM Studios to co-create innovations that drive results.
As the business founder, I was looking for a true partner to represent us: one with the highest integrity, impeccable execution skills, strong work ethic, excellent M&A process from start to finish. They delivered on all of that and so much more: a relentless focus on issues that mattered most to us; the ability to harness the landscape of competing global giants into a strategy that delivered great shareholder value; and, most importantly, a solid commitment to doing business the right way – all substance, no shortcuts. Thank you, JEGI CLARITY.
Nancy Kramer, Founder & Chairman, Resource/Ammirati