Transaction

Virtual summits for senior executive audiences

Clarion Events acquires Quartz Events to accelerate development of its virtual event capabilities and executive summit platform

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Sectors:
  • B2B Information and Events
  • Events and Conferences
  • Marketing Services and Technology

JEGI CLARITY has advised Quartz Events in its sale to Clarion Events, a portfolio company of Blackstone, in the first B2B events-related transaction of scale to be completed since the Covid -19 lockdown began in March 2020. 

Quartz Events produces industry leading Summits for senior level executives from key corporate roles in IT, Finance, HR, Marketing, Supply Chain, Procurement, Operations and R&D.  Their innovative model and technology stack connects department heads and purchase decision makers with relevant vendors through an invitation-only and white glove experience.

Clarion Events operates over 180 events in 50 countries around the world. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK.  Today, Clarion has international portfolio of brands across global vertical industries including energy, security and defense, electronics, technology, fashion, retail, gaming and marketing. The teams at Clarion create uniquely effective and stimulating environments that serve as a platform to build businesses, enhance customer relationships and accelerate product awareness.

Clarion has seen strong growth in demand for its digital and virtual products as Covid-19 has impacted customer’s ability to connect through live events.  Quartz Events’ tech enabled platform will provide Clarion with enhanced virtual event capabilities and further strengthen its position in the fast-growing executive summit segment.

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