Transaction

Sophisticated digital marketing for SMB marketers

Growth equity investment firm backed by business software pioneer Dan Gilbert acquires SMB professional services software specialist, ProSites

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Sectors:
  • Marketing Services and Technology
  • Software

JEGI CLARITY has advised ProSites, a digital marketing provider and portfolio company of The Riverside Company, in their sale to Rockbridge Growth Equity.

Through a combination of hosted software and managed services, ProSites delivers innovative website functionality and digital marketing solutions that help legal and dental professionals achieve measurable practice growth. Their comprehensive suite of business building solutions includes website design and hosting, search engine marketing, social media management, automated patient communications and pay-per-click solutions. During Riverside’s hold, ProSites transformed from a website designer into an industry leading provider of subscription-based online marketing solutions for SMB professionals.

This acquisition will open a new chapter for ProSites as they utilize the Rockbridge network to further develop its product offerings and scale its outreach capabilities, both through internal investments and add-on acquisitions of complementary businesses. ProSites will join Rockbridge and the Rock Family of Companies which includes other high-growth businesses such as Quicken Loans, Gas Station TV, Connect America, Rock Connections, and Bedrock.

The JEGI CLARITY team took the time to understand ProSites’ unique position in the market and growth strategy, as well as provide industry insights, market advice, and strategic introductions far in advance of the exit process. The committed senior attention was critical in successfully closing the transaction and achieving our valuation and other key objectives.

Alan Peyrat, Partner, The Riverside Company
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