Local media powerhouse expands in B2B

Gatehouse affiliate BridgeTower acquires PBM to grow its national footprint

Deal Type:
  • B2B Information and Events
  • Events and Conferences

JEGI CLARITY has advised Progressive Business Media (PBM), a business media and communications company, on their sale to BridgeTower Media.

Progressive Business Media today announced it is being acquired by BridgeTower Media (BridgeTower), a premier provider of business information, research, events and marketing solutions in more than 20 markets across the U.S. As part of the transaction, PBM’s leading magazines, events and industry research services will be integrated into BridgeTower’s growing B2B portfolio.

PBM was formed by CEO Matthew Slaine and includes a roll up of home furnishings and gift trade media brands including Furniture Today, Casual Living and Exterior Design. Based in Minneapolis, BridgeTower is the B2B Media arm of local media specialist, Gatehouse Media. Its products and services address affluent, high-level decision-makers in the business, legal, construction and B2B retail markets. The transaction with PBM is BridgeTower’s fifth acquisition since 2016.

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