JEGI CLARITY Represents PrizeLogic In Significant Investment From Pamlico Capital

Deal Type:
  • Insights Data and Analytics
  • Marketing Services and Technology
  • Technology and Consulting Services

PrizeLogic LLC, the leader in digital engagement programs for major brands, announced today that it has received a significant investment from private equity firm Pamlico Capital. CEO Keith Simmons, CTO Tim Welch, and CFO Jeff Blackman, along with other management team members, will maintain significant ownership in PrizeLogic and will continue to manage the growth of the Company with support from Pamlico. Further transaction details have not been disclosed.

JEGI CLARITY (, the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, represented PrizeLogic in this transaction.

Headquartered in Southfield, Michigan and founded in 2008, PrizeLogic develops and executes digital promotions for large consumer brands and retailers. The Company offers an integrated software, legal and administrative solution that enables brands to engage consumers while ensuring data security and compliance. The Company has executed over 5,000 promotions since inception. Mr. Simmons noted, “Our team is proud of the success we have achieved to date and is excited about accelerating our next phase of growth with Pamlico. We chose Pamlico because of their successful history of partnering with founder-owned businesses, experience within the marketing services sector, and proven track record enhancing growth at portfolio companies.”

Pamlico Partner Eric Wilkins said, “Pamlico has had prior success in digital marketing services and was seeking another opportunity in the space. PrizeLogic really stood out for us due to their experienced sales team and a highly scalable technology platform.” Pamlico Vice President Jay Henry added, “PrizeLogic represents a leading platform in their core market with several organic and inorganic expansion opportunities. Their customers praise PrizeLogic’s execution, and their mobile technology capabilities provide relevant consumer data for the leading brands they serve.” PrizeLogic is the tenth investment in Pamlico Capital III, a fund with $650 million of committed capital.

With a team of more than 175 professionals and having achieved another year of double digit revenue growth in 2015, PrizeLogic has received multiple industry accolades. The Company has been recognized on the Inc. 5000 list four years in a row, as one of Chief!Marketer’s “Promo Top Shops,” and as one of the Crain’s Detroit Top 200 largest private companies. PrizeLogic has partnered with some of the most recognized Fortune 100 brands in the world including Pepsi, MillerCoors, Subway and Disney to ideate and execute promotions engaging consumers beyond the prize.

PrizeLogic was represented by Cozen O Connor P.C (legal advisor). Pamlico was advised by Alston & Bird LLP (legal advisor).

JEGI CLARITY was a true partner with us. They took the time to learn everything about our business, and I trusted their ability to represent our brand. They knew all of the potential buyers in the market and what each one was looking for from an acquisition. JEGI CLARITY put us in position to close on time and exceeded all expectations.

Keith Simmons, CEO, PrizeLogic

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