Transaction

Cooperative first party data from retail media platforms

With the acquisition of OwnerIQ, Inmar’s retailer partners will have access to the industry’s richest set of consumer data and promotions management tools

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Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY has advised OwnerIQ, a media technology company that provides 1st and 2nd party data solutions to brands, retailers and manufacturers, on their sale to Inmar, a data-driven technology-enabled services company.

Retail media is one of the fastest growing categories within digital advertising, reaching between $15-$25B in 2019. OwnerIQ has built the market’s first and only single-platform solution designed to support 1st party retail media data programs that are now part of every retailer and brand’s digital marketing playbook. Their software platform, CoEx, is an award-winning, vertically integrated data and advertising technology stack, at the center of which sits the largest second-party data marketplace of shopping and purchase data.

With the acquisition of OwnerIQ, Inmar’s retailer partners will have access to the industry’s richest set of data and promotions management tools to service and support these new retail ad businesses at scale. Simultaneously, Inmar plans to continue to grow and foster OwnerIQ’s second-party data marketplace, which is the largest environment of transparent retail shopping and purchasing data.

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