Transaction

Supporting the acceleration of esports and online gaming

The acquisition of OS Studios will help Project Worldwide expand their expertise in esports and gaming

Date:
Deal Type:
Role:
Sectors:
  • Digital Media and Content
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised OS Studios on their sale to Project Worldwide.

Based in New York but operating worldwide, OS Studios provides market leading creative, production and consultancy services to brands wanting to take the lead in content and live production, with a key focus on gaming and esports. OS Studios has grown rapidly since its inception in 2018 to become a market leader in creative, content and live production for leading brands seeking to engage gaming and esports communities. To bring brands into gaming and esports, the agency has developed industry-leading live and remote broadcast production capabilities, including a state-of-the-art 4K broadcast studio in New York City. The company has driven extraordinary growth since the agency’s inception with clients, such as EA Sports, Activision Blizzard, Take-Two Interactive, Twitch, Washington esports, AB InBev, and Under Armour.

Project Worldwide is an independent, global network of wholly owned creative agencies. Based in New York, Project Worldwide employs 2,200+ people in 52 offices. Their 12 agencies are ready and able to help marketers clear any hurdle with a deep bench of expertise spanning advertising, branding, design, eCommerce, event production and fabrication, shopper marketing, talent booking, PR and social media.

This acquisition will allow OS Studios to continue to innovate and build out their content, production and experiential capabilities in the U.S. and internationally. The acquisition accelerates Project’s commitment to serve clients across all aspects of the exploding gaming and esports space, including publishers, leagues, teams, personalities, platforms, services, and brands in an authentic, community-centric way.

As a Founder, selling your business is an extremely exciting yet equally daunting opportunity which is why it’s so critical to have the right people in your corner. Thankfully, JEGI CLARITY was there to lead us through the process and we couldn’t have asked for a better advisor. They continuously went above and beyond to ensure a successful outcome. Their deep industry knowledge coupled with a proficient group of professionals was immensely comforting.

John Higgins, CEO, OS Studios

JEGI CLARITY was integral in what can be a process riddled with complications and detailed nuisances. Their experience, industry knowledge and process management were just what was needed to find the right partner for what was a very specific result we were trying to achieve. While they filled a large knowledge gap on our side, they took our requests and direction with gravity to ensure contentment throughout the many OS stakeholders.

Sam Asfahani, CEO, Mercury Group

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