Advancing customer loyalty, engagement and retention for global brands

Brierley joins Capillary creating a leading global loyalty solution that delivers stronger and more profitable customer relationships

Deal Type:
  • Marketing Services and Technology

JEGI CLARITY has advised Nomura Research Institute (NRI) (TSE:4307) on its sale of Brierley+Partners to Capillary Technologies.

Having shaped the industry since 1985, Brierley is a globally recognized leader in loyalty technology, strategy, and execution. Brierley offers a full-service loyalty solution that supports global brands in increasing customer engagement and making their customer relationships more profitable. Machine learning, artificial intelligence and automation enable analytics and better understanding of customers and next steps, including the ability to immediately incentivize customers.

Brierley’s expertise in the loyalty space will be a valuable addition to Capillary’s existing capabilities and enable them to deliver exponential value to global enterprise brands looking to improve customer engagement. Capillary will leverage Brierley’s Emotional Loyalty Quotient to help brands discover the right balance on how to uniquely win the hearts and minds of customers. This acquisition will also strengthen Capillary’s position particularly in North America and Japan by leveraging Brierley’s longstanding industry leadership and expertise.

It was a pleasure to work so closely with the JEGI CLARITY team that orchestrated the successful sale of our company, within an aggressive timeline.  Their familiarity and depth of knowledge in the loyalty industry was instrumental in bringing a wide array of prospective buyers to the table.  Throughout the entire process we enjoyed a personal and professional relationship with senior members of their team that worked 24×7 on helping us portray the value of the company.  Our complex transaction involved interested parties spread across the US, Japan, Europe and India, resulting in logistical challenges with time zone and language barriers – none of which phased our dedicated team. They skillfully navigated some tough negotiations and ultimately enabled a positive outcome on closing.

Bill Swift, CEO, Brierley

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