Transaction

Combining the #1 creative agency with a leader in digital transformation

The acquisition bolsters Accenture Interactive’s offering to CMO’s and CDO’s, providing a full suite of customer digital transformation services

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Sectors:
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY was the sole corporate finance advisor to the shareholders of The Monkeys and Maud.

Founded in 2006 and based in Sydney, The Monkeys are consistently regarded as a leading Australian creative agency.

The Monkeys and Maud create provocative ideas that live within advertising, entertainment, technology, and design to help companies connect with their audiences.

The agencies are behind some of the industry’s most effective brand positioning campaigns such as Telstra’s ‘Thrive On’; Meat and Livestock Australia’s ‘You Never Lamb Alone’ and the latest QANTAS Dreamliner launch.

The acquisition bolsters Accenture Interactive’s offering to Chief Marketing Officers and Chief Digital Officers, providing a full suite of customer digital transformation services from creative to technology, spanning experience design, marketing, content, and commerce.

JEGI CLARITY’s global reach, market intelligence, experience and understanding of our business were all critical in achieving a great outcome for us. They genuinely care about our business and the people and culture within it, which meant they were able to orchestrate a deal that covered what was important to both businesses. We are massively excited about our future with Accenture.

Justin Drape, Mark Green & Scott Nowell, Co-Founders, The Monkeys
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