Transaction

The future of digital media

Future plc acquires tech media specialist Mobile Nations to expand its commerce-enabled content model

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Sectors:
  • Digital Media and Content
  • Marketing Services and Technology

JEGI CLARITY has advised Mobile Nations (MoNa), a global digital publisher focused on consumer electronics, on their sale to Future plc, the global platform for specialist media.

Mobile Nations is a global independent digital publisher focused on consumer and “prosumer” electronics. MoNa combines content, community and commerce to deliver shopping enablement solutions to leading technology marketers. The Company’s key media brands include Android Central, iMore, Windows Central and Thrifter. Mobile Nations’ brands educate and inspire a monthly audience of over 40 million technology enthusiasts and support consumers in making better-informed buying decisions for personal and small business electronics.

Mobile Nations is a remarkably strong strategic fit with Future and its strategy of seeking leadership in specialist product markets. Mobile Nation’s complementary brands further diversify and strengthen Future’s presence in the US. Mobile Nations will retain and grow its brand portfolio, but will fully merge with Future to capitalize on revenue and cost synergies from shared advertiser relationships and combined capabilities in audience development, content production and digital publishing.

JEGI CLARITY hit the ball out of the park. They dug in hard to understand the Mobile Nations story, positioned it beautifully for potential new partners, and helped the best of those engage deeply to really get to know and appreciate our business – and vice versa. They helped us make a tough decision between strong options and then kept close track of every single detail to completion on a very tight timeline. We could not have been happier with JEGI CLARITY’s professionalism and results.

Marcus Adolfsson, Founder & CEO, Mobile Nations
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