Transaction

Engaging consumers with killer creative and flawless execution

Newly formed private equity platform led by marcomms pro Michael Nyman acquires engagement marketing specialist MKG as foundational agency

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Sectors:
  • Digital Media and Content
  • Events and Conferences
  • Marketing Services and Technology

JEGI CLARITY has advised national creative agency MKG and Pink Sparrow, its affiliated design and production shop, on their sale to Acceleration Community of Companies (ACC).

MKG is an award-winning creative agency specializing in live experiences for industry-leading brands through a variety of mediums such as launch events, retail environments, sponsorship activations, mobile tours and more. MKG focuses on a diverse set of categories including retail, luxury, tech, media, entertainment, beer & spirits and travel & hospitality. Pink Sparrow is a design and fabrication shop specializing in experiential and engagement marketing. Comprised of a team of creators driven to bring inspired ideas to life, MKG and Pink thrive on innovation and collaboration to produce high-quality, impactful environments.

MKG and Pink Sparrow are the fist and foundational acquisitions to be made by ACC. Composed of acquired marketing, media and communications agencies and complemented by an advisory service, Acceleration Community of Companies (ACC) was created to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions. With ACC Advisory, ACC offers a new and integrative service approach of best-in-class specialized marketing resources, where strategy, technology and creativity converge.

JEGI CLARITY was the strongest partner we could have imagined bringing on to support our process. From day one, the team dove right in and got to know the ins and outs of our businesses, the people that drive them, and led the charge in crafting the most compelling story possible for MKG and Pink Sparrow. The breadth and depth of JEGI CLARITY’s relationships in the media and marketing space was reflected in the top-tier list of potential buyers that eventually was whittled down to what we found to be an ideal buyer — a testament to JEGI CLARITY’s understanding of our needs, and ability to often exceed them. JEGI CLARITY was a strategic partner when it came to real-time decision making, and held us accountable throughout the process, keeping us on track against tight deadlines. I so sincerely and enthusiastically recommend JEGI CLARITY to others looking for an expertly managed process, and a positive outcome.

Maneesh K. Goyal, Founder, MKG and Pink Sparrow
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