Transaction

Adding performance marketing expertise to S4’s new age/new era digital marketing agency

Through its Data and Digital Media consultancy, MightyHive, S4 Capital acquires award winning agency, Metric Theory

Date:
Deal Type:
Role:
Sectors:
  • Digital Media and Content
  • Marketing Services and Technology

JEGI CLARITY has advised Metric Theory in a cash and stock merger transaction with S4 Capital.

With primary offices and over 140 employees in San Francisco, Denver and New York, Metric Theory is a leading independent digital agency serving B2B, eCommerce and B2C clients with business-critical performance marketing needs across high-growth industry verticals. Leveraging proprietary workflow and analytics technology, Metric Theory designs and manages full-funnel performance marketing programs focused on customer journey, customer acquisition, conversion rate optimization and profitable revenue growth.

JEGI CLARITY’s sell-side advisory role caps a five-year, consultative relationship with the founder/owners of Metric Theory, and represents another bell weather digital marketing transaction for the firm. This is JEGI CLARITY’s second major transaction with S4, following the sale of its client Media Monks to S4 in 2019.

S4 Capital plc is a new age/new era digital advertising and marketing services company founded by Sir Martin Sorrell. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by acquiring and integrating leading businesses in two practice areas: Data & Digital Media, built around S4’s digital media consultancy, MightyHive, and Content, built around its global digital production network, MediaMonks. S4’s emphasis is on “faster, better, cheaper” executions in an always-on consumer-led environment, with a unitary ownership and operating structure.

Metric Theory’s proven capabilities in driving growth for clients through integrated performance marketing strategies in search, social, programmatic, mobile app, digital video, and emerging digital ad platforms adds a formidable bench of talent to MightyHive’s digital media capabilities and S4Capital’s entire end-to-end digital proposition for enterprise marketers and CMOs.

“The JEGI CLARITY team effectively positioned Metric Theory through a comprehensive, highly competitive market process to find our team the ideal strategic partner. We had senior level attention and sage advice every step of the way and the entire JEGI CLARITY team delivered far above our high expectations. Their ability to deftly manage interested parties was critical to be able to successfully close by year-end, a key goal for the founding management team. Their ability to efficiently manage a large global working group across several time zones and to facilitate key due diligence streams, allowing for minimal disruption to managing the business was greatly appreciated. The JEGI CLARITY team also skillfully negotiated key transaction terms over the holidays, which yielded an outstanding result for all Metric Theory stakeholders. We are ecstatic with the exceptional outcome and could not have picked a better advisor to help us create and navigate our market options during this once in a lifetime journey!”

Ken Baker, Co-founder & CEO, Metric Theory

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