Transaction

Digital marketing for healthcare

Keystone Capital acquires integrated agency MERGE to capitalize on strong growth in pharma marketing

Date:
Deal Type:
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Sectors:
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised MERGE, a marketing and technology services agency, in their sale to Keystone Capital.

MERGE is an integrated marketing agency combining strategy, creativity and technology to address clients’ business challenges and customer engagement needs. The Company’s capabilities include business and brand strategy, creative, digital marketing, digital service design, technology development and media services. MERGE delivers omni-channel marketing solutions with specific expertise in healthcare and life sciences.

Keystone is excited to partner with the talented team at MERGE to continue building on their success serving clients at the intersection of marketing and technology. This acquisition will provide a substantial opportunity to further enhance MERGE’s differentiated capabilities, end-market expertise, and client-centric service through talent development initiatives and targeted acquisitions. Patrick Venetucci, a 30-year industry veteran with previous global executive roles at Leo Burnett Worldwide and Dentsu Aegis, has joined the agency as CEO as part of the transaction.

For the sale of MERGE, we chose JEGI CLARITY as our advisor due to their deep domain expertise and ability to position an evolving integrated healthcare marketing services agency. JEGI CLARITY managed a robust process on a tight timetable to closing prior to year-end, which was very important to our fund. JEGI CLARITY delivered a competitive process that resulted in multiple offers and maximum value for MERGE’s stakeholders. Professional throughout, unruffled by any turn of events, highly-skilled strategists and negotiators, the JEGI CLARITY Team was the hands down best partner to Baird Capital. We will engage them again at the first opportunity.

Mike Bernstein, Partner, Baird Capital
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