Transaction

Fueling the expansion of next generation media analytics

This investment from Apiary will enable MediaSense to acquire new capabilities and resources to further enhance their offering to clients in a rapidly changing media ecosystem

Date:
Deal Type:
Role:
Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised the shareholders of MediaSense on their investment from UK-based private equity firm Apiary Capital.

Founded in 2009, MediaSense is an independent global media advisor that unlocks value for clients by evaluating all aspects of their internal and external media agency operating models and media supply chains. The company is headquartered in London, with 70 people globally across additional offices in New York and India.

This investment from Apiary Capital will enable MediaSense to acquire new capabilities and resources to further enhance their offering to clients in a rapidly changing media ecosystem. This deal delivered both a very strong valuation as well as providing a partner that shared the same principles and growth ambitions as MediaSense.

Going into this process we did not fully appreciate how much difference an advisor could make for us and needless to say we were more than happy to be proven wrong. The JEGI CLARITY team was sharp, committed, resourceful and an absolute pleasure to work with. They provided us with salient advice each step of the way, guiding us through a process that was completely new, and without being shy to tell us what we needed to hear. Furthermore they were relentless in the way they represented us and we are delighted with both the outcome they delivered as well as our new partner. We would not hesitate to work with the JEGI CLARITY team again and can’t recommend them highly enough.

Graham Brown, Co-Founder & CEO, MediaSense

Share this on: