Transaction

The largest online display advertiser in financial services

The investment by Scottish Equity Partners will enable Media Ingenuity to accelerate its push into new financial products and solutions

Date:
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Sectors:
  • B2B Information and Events
  • Marketing Services and Technology

JEGI CLARITY advised the Media Ingenuity shareholders on all aspects of the transaction including marketing, strategy, and negotiation to ensure the best outcome for all shareholders.

Media Ingenuity helps millions of consumers in the UK find retail financial products online. Through effective use of large-scale online marketing campaigns the company brings visitors to its website, www.totallymoney.com, which regularly receives in excess of 1 million unique visitors each month.

Media Ingenuity’s unique blend of analytical approach to online marketing and proprietary technology has enabled it to grow rapidly and profitably since its launch in 2006. In 2010 the company ranked at no 14 in the Sunday Times Tech Track 100 list of the fastest growing UK technology companies. It is now the largest online display advertiser of financial services in the UK (according to comScore).

Scottish Equity Partners is a growth equity and venture capital investor helping to build world class companies in sectors such as IT, energy and healthcare in the UK and Europe.

I thought JEGI CLARITY were great. We met a lot of the other specialist advisors for our sector and JEGI CLARITY’s competence, energy and caliber of people shone through from the start – I would go as far as to say they were in a different league. This translated into a really well run process: information well managed, momentum maintained through several tricky phases and good counsel and tactical experience when it counted. We might have got the same result with another advisor but actually, I doubt it.

Will Becker, Director & Founder, Media Ingenuity
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