JEGI CLARITY Represents Marketcast In Acquisition Of Fizziology

Deal Type:
  • B2B Information and Events
  • Digital Media and Content
  • Insights Data and Analytics

MarketCast, LLC, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry, announced today that it has acquired Fizziology LLC, a leading social insights and analytics company in the media and entertainment space.

JEGI CLARITY (, the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, represented MarketCast in this transaction.

Fizziology has developed best-in-class software to convert social opinions into trackable data and insights. This software sits atop a massive data warehouse to create predictive analytics and industry-defining benchmarks for motion picture studios, television networks/platforms, production companies, talent, and brands. Since its launch in 2009, Fizziology has emerged as an industry leader in converting the opinions shared on social media platforms (including Twitter, Facebook, Instagram, Sina Weibo and more) into contextualized data and strategic insights for marketers and creators. Fizziology’s growth has landed the company on the INC 5000 list in both 2016 and 2017, and it was named Best Tech Service at the Mira Awards. In 2017, INC Magazine named Fizziology a national “Best Place To Work” and its innovative culture has been profiled in Forbes and on CNBC.

MarketCast works in collaboration with clients across the entertainment spectrum to test and optimize their content, marketing, and distribution strategies, worldwide. Fizziology joins the MarketCast family alongside New York-based research and strategy agency, Insight Strategy Group, which MarketCast acquired in 2015. Together, Fizziology and Insight reflect MarketCast’s mission to partner with best-in-class companies to provide unparalleled insights and client service across film, television, OTT, interactive gaming, and related lifestyle industries. MarketCast is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

“We are thrilled to be joining the MarketCast family,” said Ben Carlson, Co-Founder of Fizziology. “MarketCast’s history of innovation and growth and their sterling reputation within the entertainment industry make them a perfect fit for us. Together, we will be able to develop 360-degree insights that combine the best of digital and traditional research.”

As a part of the transaction, Fizziology is bringing its software development team – The Able Few – in-house. “Adding our trusted development partners as full-time Fizziology employees will accelerate innovation at both MarketCast and Fizziology,” says Fizziology Co-Founder Jen Handley. “With the combination of Fizziology’s rapid development capabilities and deep historic data warehouse with MarketCast’s methodological expertise and global scale, we are excited to build the next generation of insights and analytics products.”

“We have been fans of Fizziology for years,” commented Henry Shapiro, CEO of MarketCast, “and I’m excited to welcome Jen and Ben and the entire Fizziology team to the MarketCast group of companies. They have been able to bring research discipline and technological innovation to the rapidly growing field of social analytics. We believe that together, we offer an unparalleled array of insights and capabilities for our clients.”

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