Pre-arranged merger forms top 10 global insights firm

Simultaneous sale of Morpace and MSI to STG Partners unlocks new profit and growth potential

Deal Type:
  • Insights Data and Analytics
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised Market Strategies International (MSI) and Morpace on their pre-arranged merger and sale to Symphony Technology Group (STG).

MSI and Morpace are both AMA Top 50 U.S. full service research consultancies advising global marketers on brand strategy, innovation, communications and customer experience. Clients trust MSI and Morpace to help them grow and solve critical business problems through exceptional insights and industry expertise, including Automotive, Pharmaceutical, Financial Services and Technology. With common headquarters in Detroit and complementary data, delivery and technology teams, the ownership and management of MSI and Morpace have jointly developed a full integration plan for the two businesses, as if merged, that will unlock significant revenue and cost synergies, and that represents a compelling investment and value creation opportunity for STG. The resulting firm will become a Top Ten Global independent research firm with significant scale and resources to drive future growth.

This transaction represents the seventh successful “pre-arranged merger” initiated and executed by JEGI CLARITY, based on a proven and comprehensive playbook covering financial, operating, accounting, human capital and legal/transactional considerations.

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