Transaction

Ambitions to become the largest global specialist in video gaming and entertainment AdTech

Livingbridge’s investment will be vital in supporting Venatus in establishing itself as the largest global specialist in this space

Date:
Deal Type:
Role: ,
Sectors:
  • Digital Media and Content
  • Marketing Services and Technology

JEGI CLARITY has provided both M&A and Debt Advisory services to support Livingbridge on their investment in Venatus.

Venatus is a global advertising technology platform targeting video gaming and entertainment audiences. The company is headquartered in London with offices in New York, Los Angeles, Sydney, and Seoul. The firm connects advertisers and their agencies with video gaming content and community website owners (“publishers”), giving them access to the hard-to-reach and highly valuable global gaming audience.

Venatus also exclusively represents direct and programmatic ad sales for over 250 core publishers – including Rovio, EA, OP.GG, What Culture and FUTBIN. The firm has also delivered award-winning creative campaigns for the likes of Unilever, BBC, Universal, Hasbro, Activision, and Intel with the support of its in-house sales team.

Livingbridge’s investment will be vital in supporting Venatus in establishing itself as the largest global specialist in this space – facilitating its ambitious growth plans in the US, taking the business to new geographies, and heavily investing in its proprietary technology.

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