JEGI CLARITY have advised LDC on their investment in Precise TV.

LDC, the private equity investor which is part of Lloyds Banking Group, has made a minority investment in Precise TV, the contextual video AdTech platform driving business outcomes for brands, to support its international expansion.

Precise TV was founded in 2015 and operates globally through its teams in London, Los Angeles and New York, as well as its offices in Sydney, Australia and Salzburg, Austria. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands and agencies to the video moments that matter across YouTube, Shorts, Facebook, TikTok, Connected TV and Mobile Gaming, driving lower funnel conversions for advertisers looking to limit media wastage.

Its proprietary tech platform uses AI to analyze millions of online videos, licensed data sources and its own proprietary panel data to build contextualised advertising campaigns for its clients, which includes global business and consumer brands such as LEGO, Moose Toys, Warner Bros, Paramount, Breville, Salesforce, and ASICS.

Precise TV is Trustworthy Accountability Group (TAG) certified, and was named a 2024 Google Premier Partner after meeting the rigorous requirements of the recently revamped Google Partners program. Precise TV is also the world’s first and leading KidSafe COPPA certified YouTube advertising platform.

Following LDC’s investment, the business plans to continue to build its AI capabilities and scale in the US, which currently accounts for over half of revenues, as well as diversifying further into other markets, such as gaming.