Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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JEGI CLARITY Represents Kidspot In Sale To News Corp

Date: July 2011
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Digital Media and Content

Kidspot (www.kidspot.com.au), the leading Australia-based online community for parents, has been sold to News Corporation. The deal includes the Kidspot web site and all of its related assets, including Birth.com.au, Kidspot.co.nz, The Spot, SheSpot, Research Studies, Mums Say and Baby and Kids Market, which hold offline parent community markets. The web sites have a dedicated following and provide expert information. This transaction highlights the value that media companies are placing on established web sites with strong communities.

JEGI CLARITY identified a strong pool of potential acquirers in the US and Europe and partnered with Lexicon Partners, an Australia investment bank, which targeted Australia and Asia acquirers.

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