Kidspot (www.kidspot.com.au), the leading Australia-based online community for parents, has been sold to News Corporation. The deal includes the Kidspot web site and all of its related assets, including Birth.com.au, Kidspot.co.nz, The Spot, SheSpot, Research Studies, Mums Say and Baby and Kids Market, which hold offline parent community markets. The web sites have a dedicated following and provide expert information. This transaction highlights the value that media companies are placing on established web sites with strong communities.
JEGI CLARITY identified a strong pool of potential acquirers in the US and Europe and partnered with Lexicon Partners, an Australia investment bank, which targeted Australia and Asia acquirers.