Jun Group, the leading mobile video and branded content advertising platform, today announced a $28 million investment from Halyard Capital and Bridge Bank. The relationship, which represents Jun Group’s first institutional partnership, will allow the company to accelerate a number of growth initiatives.
JEGI CLARITY (www.jegiclarity.com), the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, advised this transaction.
Jun Group delivers video and branded content to millions of consumers on smartphones and other screens in a way that’s brand-safe, visible and transparent. The company, which has experienced 90 percent annualized growth over the last two years, decided to quickly capture a share of the burgeoning mobile video market by partnering with Halyard.
“Branded content is the future of online advertising,” said Jun Group CEO Mitchell Reichgut. “It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we’ve found the ideal partners to help us achieve our aggressive goals.”
Jun Group’s ad platform aggregates audiences directly from mobile applications, which comprise over 87 percent of smartphone usage. Additionally, the company’s technology uses first-party data to deliver precise, customized targeting for video and branded content. The one-two punch of scale and targeting, combined with the security of an open, honest delivery system has set Jun Group apart and positioned the company to continue its outstanding growth.
According to eMarketer, mobile will account for 72 percent of U.S. digital ad spend by 2019. The IAB said that mobile advertising grew 76 percent year-over-year from 2013 to 2014, making it the industry’s biggest growth segment.
“Online video advertising, particularly on mobile devices, is about to grow dramatically,” said Bruce Eatroff, Founding Partner of Halyard Capital. “We are excited to be working with a company that’s been rewriting the rules and enjoying great success. We look forward to building on the company’s accomplishments and achieving outstanding results together. We believe there is an opportunity for Jun Group to succeed as brands shift video dollars away from television into effective, measurable channels like mobile applications.”