Transaction

Connecting global brands and consumers through proprietary data and insights

The acquisition will act as a key component of Konica Minolta’s strategy to build out their global marketing services offering with data analytics at its core

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Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY was the sole corporate finance advisor to the shareholders of Indicia on their sale to Konica Minolta.

Backed by EPIC Private Equity, Indicia is one of the UK’s leading independent customer engagement agencies providing full-service data, analytics, planning and creative services delivered through one agency proposition.

Indicia connects global brands and consumers by leveraging the company’s proprietary insight and planning data platform, Interact.

Interact’s established partnership with over 40 data suppliers helps Indicia develop actionable insights that other agencies cannot, providing a significant point of competitive difference.

The acquisition will act as a key component of Konica Minolta’s strategy to build out their global marketing services offering, with digital services and data analytics at its core.

JEGI CLARITY were the perfect advisor from the moment of engagement until the day of completion. Having won the mandate on the basis of their superior understanding of our business and marketplace, they did not then rest but instead invested a huge amount of time with management getting into the detail before moving to sale preparation.

James Henderson, Investment Director, EPIC Private Equity
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