Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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  • I Spy has been sold to iProspect, a portfolio company of Aegis Media
Transaction

Establishing the #1 performance agency in the UK

The acquisition of iSpy will firmly cement iProspect’s position as the UK’s top search agency

Date: August 2012
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Marketing Services and Technology

JEGI CLARITY was the sole corporate finance advisor to the shareholders of I Spy through the entire sale process.

Launched in 2005, I Spy is an award-winning digital marketing agency based in London. I Spy is a pioneering agency in its field, delivering integrated services in paid search, natural search, display, social media, mobile marketing and conversion optimization.

The agency has grown rapidly since launch, ranking no. 6 in the 2011 Sunday Times Microsoft Tech Track 100 league table. It provides cutting-edge digital marketing services to clients such as Vauxhall, Jobsite, Gap Inc., Virgin Media and Endsleigh.

The deal will take iProspect’s search billings to £150m, cementing its position as the UK’s top search agency. iProspect, part of Aegis Media, has global media billings of $780m and more than 1,300 people in 48 offices worldwide.

JEGI CLARITY were excellent throughout the transaction. They fully understood our business, industry and potential buyer-set. They ran a highly professional and focused sale process which delivered the desired outcome for all stakeholders. The senior level attention and role as trusted advisor proved pivotal to achieve our objectives. I would recommend JEGI CLARITY

Chris Whitelaw, Founder & President, I Spy Marketing

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