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Combining strategy, insights, and design to help brands shape their future

The acquisition of Hypothesis will expand Elixirr's capabilities and accelerate their growth in the US

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  • Insights Data and Analytics

JEGI CLARITY has advised Hypothesis on their sale to Elixirr.

Hypothesis is an insights and strategy firm founded in 2000. They help companies better understand their customers by providing insights, competitor intelligence and strategic advice to inform the design of products and services. Their offerings include quantitative research, qualitative research, advanced analytics, strategic brand and consulting services, and design. Hypothesis’ “mixed methodology” approach integrates qualitative and quantitative capabilities in a single engagement to combine human insights with large-scale data analysis – an approach that is viewed as a key differentiator by clients.

The acquisition brings specialist expertise in qualitative research, quantitative research and strategic insights, complementing Elixirr’s existing service offerings and enhancing their ability to support clients from initial research and discovery through to strategy definition and delivery. In addition to an expansion of capabilities, Hypothesis has deep expertise in additive industries for Elixirr, particularly as a result of its significant presence in the technology, media and entertainment, and retail and CPG industries. Hypothesis’ strong US presence and outstanding reputation will add immediate scale and help to accelerate Elixirr’s growth in the US.

We first connected with the JEGI CLARITY team three years prior to our transaction. From that point on, the team kept in consistent contact with us, providing perspective and advice along the way to help prepare us for a process. Those early interactions demonstrated JEGI CLARITY’s expertise and dedication to their clients and weighed heavily in our decision making when selecting a banker. Once we engaged with them, we were impressed by how exceptionally well the entire team worked together – each bringing a unique set of skills to the table. The deal was led from the top to provide us with high-touch guidance and confidence throughout the process, with each of the team members always available, seemingly 24/7.

JEGI CLARITY did an amazing job representing Hypothesis, working tirelessly to drive an outstanding outcome. I am personally grateful to their dedication to ensure we got the best deal possible. The whole team was beyond our high expectations, and really were the dream team.

Jeff Seltzer, Co-Founder & Executive Board Member, Hypothesis

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