Transaction

Expanding the world's top DIY communities

The acquisition of Hometalk will add capabilities, talent, and technology to VerticalScope's growing community platform

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  • Digital Media and Content

JEGI CLARITY has provided advisory services to Hometalk on their sale to VerticalScope Holdings (TSX: FORA).

Founded in 2011, Hometalk is a family of DIY lifestyle brands, spanning the home & garden, food, and fashion verticals. Hometalk includes the online DIY home, cooking and fashion communities hometalk.com, foodtalkdaily.com and upstyledaily.com. These communities serve over 6 million monthly active users and provide a platform for creators to connect and share knowledge, tips, guides, videos and product reviews.

The acquisition of Hometalk adds large home, cooking and fashion communities to VerticalScope, creating new monetization opportunities including commerce. Hometalk’s focus on user generated content and creator tools along with world class talent and technology provides new growth opportunities for VerticalScope.

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