Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Driving growth of one of the most awarded and respected advertising VFX studios globally

Date: February 2024
Deal Type: Founder Sale
Role: Buy-side M&A, Debt Advisory
Sectors:
  • Digital Media and Content
  • Marketing Services and Technology

JEGI CLARITY has provided both M&A and Debt Advisory services to support GCP on their investment in Electric Theatre Collective (“ETC”).

ETC is a highly successful and multi-award winning visual effects and animation studio. Founded in 2011 by three partners, the growing team of 140 employees provide cutting-edge moving image and sound capabilities for screen-based advertising campaigns. The business has developed deep, embedded relationships with a large global client base, that include some of the world’s largest brands such as Apple and Coca-Cola. 

This investment will accelerate the company’s growth and internalization plans, with the aim of becoming the dominant advertising VFX studio worldwide.

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