Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
Contact
Transaction

Providing digital resources for small businesses

TechnologyAdvice's acquisition of Fit Small Business significantly expands its ability to serve business technology buyers and vendors

Date: August 2022
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • B2B Information and Events

JEGI CLARITY has provided advisory services to Fit Small Business on their sale to TechnologyAdvice.

Founded in 2013, Fit Small Business is the leading digital resource for small businesses, providing the information they need to succeed. TechnologyAdvice is a leading B2B platform, delivering advice and facilitating connections between business technology decision-makers and the world’s best technology companies. 

TechnologyAdvice’s acquisition of Fit Small Business significantly expands its ability to serve business technology buyers and vendors. The acquisition continues the rapid growth of TechnologyAdvice’s publishing business and further solidifies the company as a leading B2B platform.

Share this on: