FierceMarkets (www.fiercemarkets.com), a leading online B2B media company, has announced its acquisition by Questex Media Group, Inc. (www.questex.com), a global, diversified business-to-business integrated media and information provider headquartered in Newton, MA.
JEGI CLARITY (www.jegiclarity.com), a New York-based independent investment bank that specializes in media and information, represented FierceMarkets in this transaction and acted as its exclusive financial advisor.
Based in Washington, DC, FierceMarkets helps business marketers reach targeted decision-makers through its portfolio of e-mail newsletters, web sites, webinars and live events focusing on the Telecommunications, Life Sciences, Healthcare, IT, and Finance industries. The company currently produces 19 targeted online publications, primarily marketed under the Fierce brand, including FierceWireless, FierceBiotech, FierceCIO, FierceHealthcare, FierceFinance and many others.
With 45% compound annual revenue growth over five years, more than 300 repeat advertisers, and triple-digit annual audience growth, FierceMarkets has established itself as a leader in the new generation of fast-growth media companies taking traditional trade publishing into the digital age.
“We at FierceMarkets are thrilled to join Questex,” said Jeff Giesea, Founder and President of FierceMarkets. “Questex has a strong leadership team, a global footprint across numerous complementary markets, and a similar vision of creating a global, diversified B2B media company. I think they’re pretty darn “Fierce”. Combined with our expertise and reach in digital B2B, there is a lot of value we can create together.”
“Jeff and his team have built FierceMarkets into a leading B2B lead-generation organization serving key vertical markets,” added Kerry Gumas, Questex Media’s President and CEO. “Their business model is an excellent fit with Questex’s digital strategy to serve the new and evolving demands of readers and advertisers and facilitate a meaningful connection between the two audiences. We welcome Jeff and his team and look forward to working with them to further Questex’s focus on lead generation and integrated campaigns, which are top of mind for our advertising partners across all vertical markets served.”
This was my first transaction as an entrepreneur, and I wanted to make sure we were in good hands. We definitely made the right decision in choosing JEGI CLARITY and Richard Mead. Thank you for a smooth process and successful outcome…and some good humor along the way! I am grateful for your guidance and look forward to working with you again.
Jeff Giesea, President, FierceMarkets