Genpact Limited (NYSE: G), a global leader in business process and technology management, has signed a definitive agreement to acquire EmPower Research, an integrated media and business research company with strong capabilities in social media research, media monitoring and measurement. This acquisition will add significant expertise and intellectual property to Genpact’s Smart Decision Services business, comprising analytics, research, reengineering and risk management services. Closing is expected by the end of the month subject to satisfaction of certain customary conditions. Terms of the deal are not disclosed.
With the explosion of activity in social media, increasingly companies feel the need to track social media conversations to understand consumer preferences and perceptions towards their productsand services. EmPower Research provides a comprehensive range of services including social andtraditional media monitoring and measurement, event impact research, brand tracking, and datamanagement. The services of EmPower Research are used by some of the largest pharmaceuticalcompanies, PR agencies, technology firms, and consumer packaged goods (CPG) companies in the world.
“EmPower Research, a front runner in social media with a uniquely process-driven culture, strongdomain expertise and high caliber senior management team, is a fantastic fit for our business, with numerous cross-sell opportunities particularly in the pharmaceutical and CPG industries,” said Tiger Tyagarajan, President and CEO, Genpact.
EmPower Research has approximately 360 employees based in New York, Bangalore, Cincinnati, New Jersey, San Francisco, and London.
“We are incredibly excited to become part of the Genpact team,” said Debjani Deb, co-founder and managing partner of EmPower Research. “Genpact’s already strong Smart Decision Services business, along with their delivery capabilities in Europe and Asia, provides the scale that our business needs to expand our offerings and help many more companies leverage the power of research, data, and social media channels for maximum business impact.”
EmPower Research was jointly represented by JEGI CLARITY and Veda Corporate Advisors Pvt. Ltd. (Veda). Veda is an India-based mid-market investment bank, and JEGI CLARITY is a New York City-based media investment bank.
JEGI CLARITY played an invaluable role as our co-advisor in the very successful sale of Empower Research to Genpact Limited, a global leader in business process and technology management. With its dual bases of operation in India and the U.S., it was essential for Empower to have a U.S. advisor with deep domain knowledge, a strong network of decision-makers in social media and marketing services, and the ability to maintain a disciplined process across multiple time zones. The JEGI CLARITY team not only met these needs but also demonstrated excellent judgment and tenacity in helping Empower develop and implement its cross-border transaction strategy.Debjani Deb, Managing Partner, Empower Research