Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Building the European leader in technology-fueled performance marketing

This investment from EMH Partners will allow Smarketer to accelerate growth and enables the business to expand into additional markets and segments

Date: February 2022
Deal Type: Founder Sale
Role: Buy-side M&A
Sectors:
  • Marketing Services and Technology

JEGI CLARITY has advised EMH Partners on their investment in the Smarketer Group.

Founded in 2011, the Smarketer Group is a leading performance marketing service provider with a special focus on Google Ads, Microsoft Ads, and other fast-growing digital platforms. The business enables clients to increase their sales sustainably and cost-effectively through targeted, data-driven search engine advertising (SEA) supported by powerful digital tools. With 220 employees in Berlin, Kassel, and Szczecin and over 1,000 B2B clients, the Smarketer Group is the leading SEA specialist in the German-speaking DACH region.

This investment from EMH Partners will allow Smarketer to accelerate growth and enables the business to expand into additional markets and segments. Importantly, this deal secures Smarketer’s ability to continue its leadership in the highly dynamic and competitive environment of online marketing.

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