Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Driving audience acquisition, engagement & growth through social media marketing

DMM joins Keywords' Engage division to accelerate their vision of offering clients holistic marketing programs

Date: March 2023
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Marketing Services and Technology

JEGI CLARITY has advised Digital Media Management (DMM) on their sale to Keywords Studios.

Founded in 2010 and headquartered in Los Angeles, DMM is an award-winning social media marketing company. The agency provides integrated social media strategy, management, as well as creative and influencer solutions, for the entertainment and video games sectors. DMM’s client base includes video games publishers, Hollywood movie and TV studios, streaming platforms, entertainment brands and public figures, which DMM helps build and connect with their target audiences across all social media platforms, with a focus on driving audience acquisition, engagement, growth, conversion and retention. DMM also has built a proprietary software platform, Creator Lab, to more easily and effectively partner content creators, who have expressed affinity for a particular game or entertainment property, with brands.

DMM will join Keywords’ fast-growing Engage division, which houses expert brands in marketing, player support, and player research offerings, and will be a key building block in accelerating Keywords’ vision to offering clients holistic marketing programs. In addition to its social media expertise, DMM brings experience in short format social/video assets, complementing Keywords’ longer, trailer format content expertise, as well as award winning community management, YouTube management, and influencer and content creator partnership services.

The JEGI CLARITY team were great partners to us throughout the process, from helping our management team articulate the unique attributes of the business and intricacies of specialized social media marketing to delivering a blue-chip array of buyers in the US and overseas that gave us a variety of high-quality choices to consider. They worked tirelessly and aggressively in hammering out key economic deal points and were extremely patient with us. JEGI CLARITY was a fully-committed partner in every way, and I can safely say this deal would not have happened without their hard work, strong counsel, common sense approach and extraordinarily sound judgment.

Luigi Picarazzi, President & CEO, Digital Media Management

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