Transforming the UK creative agency landscape

DLKW will be combined with Lowe London and serve as one of the Lowe Worldwide network’s key “hub market” agencies

Deal Type:
  • Marketing Services and Technology

JEGI CLARITY advised the management team of DLKW on its sale by Creston to Lowe Worldwide for $40 million.

A top-10 UK agency, DLKW works with leading brands such as Morrisons, E.ON, and GM, across the full-range of communications disciplines, from advertising and public relations, to promotions and digital marketing campaigns.

DLKW was acquired from Creston and will be combined with Lowe London, which will be re-named DLKW Lowe and serve as one of the Lowe Worldwide network’s key “hub market” agencies.

Interpublic has long sought to bolster its UK creative operations whilst the Lowe Worldwide network will provide a proven global platform from which to satisfy DLKW’s international aspirations.

As part of the transaction, senior DLKW management made a minority equity investment into the newly combined entity.

JEGI CLARITY were instrumental in securing our deal with Lowe. They fully understood what we were looking for and their approach struck a perfect balance between pragmatism and detail. They were particularly sensitive to the three party dynamic of the transaction and ensured that momentum was maintained throughout. Most of all, they were straight talking and provided sound advice.

Greg Delaney, Tom Knox & Richard Warren, Chairman & Joint Chief Executives, DLKW Lowe

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