Transaction

JEGI CLARITY Represents Distimo In Sale To App Annie

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Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology

App Annie, the leading provider of app analytics and market data, today announced it has both acquired Distimo, a mobile analytics company, and raised a new $17 million round of funding. The addition of Distimo to the App Annie team brings together the best brains in the mobile app data space, helping App Annie to accelerate its product roadmap and keep developing the most advanced platform for analyzing the mobile app ecosystem. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms.

JEGI CLARITY (www.jegiclarity.com) of New York, NY, the leading independent investment bank for the global media, information, marketing, and technology sectors, represented Distimo in this transaction and acted as its exclusive financial advisor.

App Annie’s products and services are mission‐critical for the world’s largest companies, including 90% of the top 100 app publishers by revenue. Over the last year, before the acquisition, App Annie has tripled its headcount, and together, App Annie and Distimo have nearly 600,000 apps relying on their analytics platform, with a total of nearly 270,000 registered business users.

“We started this company during the app ecosystem’s infancy and our mission has always been to provide our users and customers with the best metrics and insights to run their app business,” said Bertrand Schmitt, CEO of App Annie. “Having been a part of the mobile app ecosystem since its inception, this acquisition represents a major milestone in App Annie’s growth, and it allows us to accelerate our product roadmap. We look forward to integrating the talented Distimo team and are excited about what they can achieve within the App Annie fold.”

Vincent Hoogsteder, CEO of Distimo, said, “It made complete sense for us to join the team at App Annie. We share the same vision to inform everyone in the app industry with the best data and analytics platform, and we’re excited about what we can achieve together and the road ahead.”

As part of the acquisition, the company’s founders will take key roles within the team. Distimo’s Netherlands headquarters will become App Annie’s European R&D center. The Distimo team will be integrated into App Annie’s global offices, bringing the total team size to 240 employees worldwide, making it the leading innovator in the app analytics and market data space.

In addition to the acquisition, App Annie has raised a $17 million round of funding from its existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital. This brings App Annie’s total money raised to $39 million, which is being used in part to fund this acquisition and a multitude of different things, including product development, marketing and market development.

JEGI CLARITY rocks. It was great doing this transaction together, and the full founding team at Distimo had the constant feeling that you were firing on all cylinders to get us the best possible deal and to make the transaction happen.

Vincent Hoogsteder, CEO & Co-Founder, Distimo
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