Transaction

Transforming Dentsu’s UK market presence

The acquisition of Steak doubles Dentsu’s size in the UK, further substantiating Dentsu’s commitment to digital growth and success in Europe

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Sectors:
  • Digital Media and Content
  • Marketing Services and Technology

JEGI CLARITY advised Dentsu on all aspects of the transaction including valuation, pricing, structure and deal strategy to ensure an optimal outcome and successful conclusion.

Dentsu is the world’s #1 consolidated agency brand and the world’s 5th largest marketing communications holding company. The acquisition of Steak doubles Dentsu’s size in the UK and follows on Dentsu’s acquisition in January of the Dusseldorf based digital creative agency, Social Thinkers, further substantiating Dentsu’s commitment to digital growth and success in Europe.

Steak is a digital media company, with offices in London, New York, and Melbourne. Steak specializes in paid and natural search marketing (SEM and SEO), social media marketing, affiliate management, display advertising and digital design.

Steak won Media Agency of the Year at the Interactive Marketing and Advertising Awards after only three years of trading in 2008, and has since maintained top fifteen status in Marketing and New Media Age league tables for digital search agencies in the UK. Clients of Steak include Virgin Holidays, Debenhams, Swiftcover and Dixons Retail in the UK; Trump Hotels, Maxim and UStoreit in the US; and Betfair, Best Western and Thrifty in Australia.

JEGI CLARITY were key in making this transaction happen. The energy was there from start to finish. In addition, dealing and talking with the team on almost a daily basis made us feel they were part of our organization. We all valued their advice and opinion.

Nicholas Rey, CFO, Dentsu Network West
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